Until recently, it was said that we spend more and more time in the virtual world, neglecting the real one. Today it seems that such a division is less and less in place – the real and digital space are increasingly mixed with each other. How does this relate to running a business? Well, even the most local business focused on direct contact with customers must be present on the Web. And it is active, trying to reach potential recipients and break through the equally determined competition. A great offer and a prestigious location are not enough – only internet marketing allows you to fully use the company’s potential. In the case of businesses operating on a larger scale or largely virtually (for example online stores), it is not only developing the possibilities, but even a necessity. Find out more about advertising on the Internet!
What is it actually about?
Internet marketing is quite a complex concept. It applies to all advertising activities on the Web. Nobody has any doubts that it includes all paid advertising campaigns. However, this is only the tip of the iceberg, as it is about any activity on the Internet that aims to directly or indirectly support sales. So we have here increasing brand awareness using social media, optimizing the website for the Google search engine, buying sponsored articles on widely read portals or even commenting on internet forums. So these are both long-term operations and quick actions that bring results overnight.
Benefits for Online Sellers
Many online stores focus on building a wide offer and using keywords from the so-called long tail (long and very specific phrases), others try to break into more popular ones with the help of a blog. Regardless of the chosen strategy, positioning takes a long time, and few such companies can wait several months. Therefore, internet marketing is a must to increase website traffic within days and weeks.
This mainly applies to advertising campaigns on Google and social media. A well-thought-out action based on the analysis of previously collected data allows both to build a brand image and directly increase sales. An experienced internet marketing specialist will develop ad sets tailored to each stage of the purchase and to different target groups. In addition, increased traffic allows for better understanding of customers, their behavior and demographics, it also increases the credibility of the website, positively influencing positioning.
Internet marketing for companies operating outside the network
Many entrepreneurs have made the mistake of disregarding internet advertising, because “after all, my business operates in one hundred percent stationary”. Meanwhile, even in the case of local businesses, a significant proportion of their customers reach them via the Internet, in particular search engines and maps. This does not in any way diminish the reputation built over the years and “word of mouth”, but it takes time. Meanwhile, advertising on the Internet allows you to attract customers here and now.
Social media can play a special role here and we do not mean only paid campaigns. These obviously increase your reach and allow you to reach new audiences, but in the end the profile they lead to needs to be interesting. Facebook or Instagram are the perfect places to show what your business does. Here you can present your products and services in natural surroundings, talk about their advantages and application. Share your expertise, write about industry problems, throw interesting facts and invite you to be active. In this way, a community is built and the trust of customers is gained, which lasts longer than the moment of the transaction.
Internet Marketing is a tangible investment
Only one element is very rarely used. It is a set of overlapping activities, although their proportions can be extremely different. That is why it is worth conducting them wisely from the beginning. Many entrepreneurs try to advertise on their own and are quickly discouraged by the lack of results. This is partly due to a small sample and partly to the shortcomings of experience. Getting everything together is quite a challenge, so we recommend using the services of an e-commerce agency. This will save you a lot of money, time, trial and error. Specialists not only work more efficiently and reliably, but most of all they guarantee results and work systematically according to a previously created plan. This allows you to place internet marketing in your business plan and manage your expenses rationally.
You will see that advertising really does leverage the trade and sometimes it doesn’t take a huge amount of effort to get customers to your door. What is important, however, is regularity, cool calculations based on knowledge and data, and … creativity. After all, you have to stand out!