Building the company’s image and consolidating it in the minds of recipients is a task that many marketing teams of both large enterprises and small startups face every day. So is this a challenge beyond your team’s strength? Definitely not! Check out the five most popular ways to promote.
If you were a guest or exhibitor at a business fair, you certainly know how many companies offer advertising gadgets. Even if you think that the next advertising pens with the company’s logo are a thing of the past, believe that it is completely different. Although many companies give them away, a pen, briefcase or other advertising gadget with your company’s logo will certainly not be thrown into the corner. Each time a potential client signs important documents, he will remember about your company, which may result in an idea for establishing cooperation.
Company business cards
Do you know that moment when at an unexpected moment you meet a person who asks about your company, and you nervously search for a pen to write down a contact number or e-mail address? If you’ve experienced a similar situation at least once, you know how stressful this moment is. In order not to miss the opportunity to establish cooperation with the client, it is worth taking care of professional business cards that will always be at hand. The business card may contain the company’s logo, contact details, but also short information about the scope of activity. Do not be surprised by your future contractor and always have business cards with the logo with you!
Activity in social media
If something isn’t on the internet, it doesn’t exist. Although you know perfectly well that this is not true, this saying applies perfectly to your company. Activity on the most popular social networks is necessary if you want to build a lasting relationship with your client. One click on the page liking will allow him to be up to date with promotions and new elements of your offer, and will help you even better define your target group and sense the potential interest in new products.
Even though many of your customers have tons of unread messages in their inbox, this is no reason to give up mailing altogether. Make sure your message title is catchy and engage the recipient with your content so that they open your e-mails with curiosity in the future. Thanks to this simple tool, you will be able to be in constant contact with your customers and you will have a chance to reach new ones.
Most of your business activities have been moved online, so your company’s website will be a natural place to send future customers. Make it clear and responsive to make it fun to use. Be sure to include your portfolio or store on the website so that the customer can see the range of services offered by your company and purchase products without leaving home.